Does your marketing team know your data?
The other day I was working with a client, and I was surprised the reps didn’t know their outcome data.
Nor did they know the outcome scores of their three biggest competitors.
How can you best position yourself against your competitors if you don’t know how you stack up?
When you don’t know your data – you are back to the “old marketing” tactics – the ones we don’t love – trinkets, pens, donuts, lunches. Because here’s the deal – someone will always have “better” giveaways.
…But WHO wants a Case Manager to refer your loved one based on DONUTS????
I want my Mom to be with an agency that has excellent outcomes!
The only way your referral sources are going to know is if you tell them!
That’s what’s so great about NOW! YOU STILL HAVE TIME! 2022 is a data collection year for Value-Based Purchasing – that means you have time to get out in front of this and share the narrative you want them to know!
YOU CONTROL THE NARRATIVE NOW!
But you will not get it next year.
NOW is the time!
We teach Value-Based Purchasing and how to position your agency to our Sales Management and Coaching clients.
If you are interested in learning more about that, book a call with Mike.
Here are some steps to get you started
- Know your data
- Know your competitor’s data
- Compare and see where you shine and outperform
- Create a handout on the differences
- WIN the referrals!
You got this- you have more control than you think!
It’s all in the POSITIONING!
Keep serving Seniors
Together We Grow!