End the Referral Struggle
Agency Owners:
6 New Referral Partners in 6 months GUARANTEED!*
*Conditions Apply
Drive Revenue, Impact Lives
25+ Years Pioneering Home Care, Home Health & Hospice Sales Excellence Where Innovation Meets Impact: For Sales Professionals and Leaders Grow, Scale, and Enrich the Home-Based Experience.
Activate 6 New Referral Partners in 6 Months!
Referrals that come in waves are a pipeline problem.
6 in 6 fills your pipeline with new referral partners, so referrals keep coming, month after month. The only Occupational Therapist led referral program for home care, home health and hospice.
See How 6 in 6 Works...
End the Referral Struggle:
Agency Owners:
6 New Referral Partners in 6 months GUARANTEED!*
*Conditions Apply
Drive Revenue, Impact Lives
25+ Years Pioneering Home Care, Home Health & Hospice Sales Excellence Where Innovation Meets Impact: For Sales Professionals and Leaders Grow, Scale, and Enrich the Home-Based Experience.
Activate 6 New Referral Partners in 6 Months!
Referrals that come in waves are a pipeline problem.
6 in 6 fills your pipeline with new referral partners, so referrals keep coming, month after month. The only clinician-led referral program for home care, home health and hospice.
See How 6 in 6 Works...
Create.
Measurable.
Referral.
Growth.
Developing Care Continuum Specialists™ for Home Care,
Home Health & Hospice
We offer a blended approach to maximize the impact and results
Shorten referral cycles and improve cash flow for sustained growth.
Seek out and win major accounts
Recruit, Hire, and Onboard sales talent capable of securing high-quality, right-fit referrals.
Cultivate tomorrow's leaders while optimizing the performance of today's team
With Home Care Sales, you're not just adapting to the market;
you're leading it.
Create.
Measurable.
Referral.
Growth.
Create.
Measurable.
Referral.
Growth.
Create.
Measurable.
Referral.
Growth.
"Our Biggest Problem is Consistency."
It's the number one thing owners tell us: A great month, then a dry spell.
One referral source changes jobs and your census drops. The fix isn't working harder on the same few accounts. It's more opportunity in the pipeline, so one slow source never sinks your month.
A full pipeline. Consistent referrals.
6 new referral partners in 6 months, on top of the ones you already have.
More opportunity in your pipeline every single week.
Referrals that keep coming, instead of feast or famine.
Partners you didn't have before: physicians, discharge planners and case managers.
Weekly numbers, so you always see your pipeline grow.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Create.
Measurable.
Referral.
Growth.
Create.
Measurable.
Referral.
Growth.
Create.
Measurable.
Referral.
Growth.
"Our Biggest Problem is Consistency."
It's the number one thing owners tell us: A great month, then a dry spell.
One referral source changes jobs and your census drops. The fix isn't working harder on the same few accounts. It's more opportunity in the pipeline, so one slow source never sinks your month.
A full pipeline. Consistent referrals.
6 new referral partners in 6 months, on top of the ones you already have.
More opportunity in your pipeline every single week.
Referrals that keep coming, instead of feast or famine.
Partners you didn't have before: physicians, discharge planners and case managers.
Weekly numbers, so you always see your pipeline grow.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Consistent referrals mean a consistent census.
That's what 6 in 6 is built to deliver.
Sales Training for Revenue
The outcry from home care agency owners is clear and unanimous: the old playbook of "marketing" has reached its expiration – it's a new dawn, and the traditional methods no longer yield the results they once did. It's not just about being seen; it's about being remembered and valued.
Generation and Position Authority
“Marketing is DEAD!”
But it's not “marketing” that's failed.
It's the outdated model — the two-decade-old script of 'professional visitors,' the undifferentiated messaging drowning in a sea of sameness: 'Bathing, Dressing, Grooming!' OT, PT, ST and Nursing. We know it, and so do your
referral sources.
The reality in home care? Reps often fall into the routine of 'just checking in,' pleasant but not persuasive, kind but
not cutting-edge.
What's needed is not a louder voice, but a clearer one, and guidance that transforms kindness into capability.
Sales is not just about transactions; it's profound service.
We champion the continuum of care. In home health, home care, and hospice, better outcomes emerge when
synergy replaces silos.
Yet, the challenge remains: fostering consistent cross-referrals to benefit patients and your agency alike.As your Post Acute Care Expert, we sculpt representatives into knowledgeable advocates of community-based services, guiding your agency to become the preferred provider — the first choice.
Enter the Care Continuum Specialist — your Sales Representative, redefined.
Elevate your dialogue with cross-industry insights to become an undisputed authority in Total Patient Care Delivery
Model (TPCDM).
Now is the moment to RISE. Infuse TPCDM into every conversation and showcase your value. Our training is ingrained with this philosophy because we recognize that establishing your agency as the post-
acute expert isn't just beneficial — it's essential.
As the premier clinician-led sales training firm with a sterling legacy in home health, home care, and hospice, we're poised to amplify your visibility and credibility.
Stand tall as the AUTHORITY in your community.
Join us and learn at your pace or bring your team together for a group experience.
Either way, you become the trusted authority in your community,
Coaching Every Week. Results You Can See.
Live weekly coaching for your rep
Start the day you enroll
A community of reps winning together
Weekly progress reporting for owners
A guarantee that puts our skin in the game
Our 6 in 6 Guarantee:
Activate 6 new referral partners in 6 months.*
The guarantee is conditional... You do 100% of your part, we do 100% of ours, and together you grow!
Your rep shows up to the weekly sessions, reports their numbers every week and runs the plays.
*Terms Apply
Built For Agencies That Run On Referrals
Non-medical home care, home health and hospice agencies
Owners who sell, and owners who manage a rep
New reps who need results fast, and experienced reps who want more
Franchise offices and independents
Coaching Every Week. Results You Can See.
Live weekly coaching for your rep
Start the day you enroll
A community of reps winning together
Weekly progress reporting for owners
A guarantee that puts our skin in the game
Our 6 in 6 Guarantee:
Activate 6 new referral partners in 6 months. If you don't, your weekly coaching continues at no charge until you do, for up to 6 more months.
The guarantee is conditional. You do 100% of your part, we do 100% of ours, and together you grow! Your rep shows up to the weekly sessions, reports their numbers every week and runs the plays.
Built For Agencies That Run On Referrals
Non-medical home care, home health and hospice agencies
Owners who sell, and owners who manage a rep
New reps who need results fast, and experienced reps who want more
Franchise offices and independents
Coaching Every Week. Results You Can See.
Live weekly coaching for your rep
Start the day you enroll
A community of reps winning together
Weekly progress reporting for owners
A guarantee that puts our skin in the game
Our 6 in 6 Guarantee:
Activate 6 new referral partners in 6 months. If you don't, your weekly coaching continues at no charge until you do, for up to 6 more months.
The guarantee is conditional. You do 100% of your part, we do 100% of ours, and together you grow! Your rep shows up to the weekly sessions, reports their numbers every week and runs the plays.
Built For Agencies That Run On Referrals
Non-medical home care, home health and hospice agencies
Owners who sell, and owners who manage a rep
New reps who need results fast, and experienced reps who want more
Franchise offices and independents
Pick Your Path to More Referrals & Admissions
Two powerful ways to generate more high-quality referrals and admissions—using the team and accounts you already have.
6 in 6
6 new referral partners in 6 months, on top of the ones you already have.
6 in 6 fills your pipeline with new referral partners, so referrals keep coming, month after month. The only clinician-led referral program for home care, home health and hospice.
Guaranteed results
that set you apart from the competition.
HCS Growth Lab
Empower your reps to excel at every stage with Growth Lab—a vibrant hub for ongoing live training, expert roleplays, and a supportive community. With our referral desk and actionable scripts, your team will gain the skills, confidence, and real-world strategies needed to turn everyday accounts into a source of new referrals.
Speaking & Workshops
Elevate your next event by booking the HCS team! Dynamic, top-rated keynote and breakout speakers trusted by state, national, and corporate audiences. Or, empower your team with a private, fully customized workshop delivered at your agency, where they can speak openly, take immediate action, and gain an unbeatable edge over your competition.
6 in 6
6 new referral partners in 6 months, on top of the ones you already have.
6 in 6 fills your pipeline with new referral partners, so referrals keep coming, month after month. The only clinician-led referral program for home care, home health and hospice.
Guaranteed results
that set you apart from the competition.
Speaking & Workshops
Elevate your next event by booking the HCS team! Dynamic, top-rated keynote and breakout speakers trusted by state, national, and corporate audiences. Or, empower your team with a private, fully customized workshop delivered at your agency, where they can speak openly, take immediate action, and gain an unbeatable edge over your competition.
Pick Your Path to More Referrals & Admissions
Three powerful ways to generate more high-quality referrals and admissions—using the team and accounts you already have.
6 in 6
6 new referral partners in 6 months, on top of the ones you already have.
6 in 6 fills your pipeline with new referral partners, so referrals keep coming, month after month. The only clinician-led referral program for home care, home health and hospice.
Guaranteed results
that set you apart from the competition.
HCS Growth Lab
Empower your reps to excel at every stage with Growth Lab—a vibrant hub for ongoing live training, expert roleplays, and a supportive community. With our referral desk and actionable scripts, your team will gain the skills, confidence, and real-world strategies needed to turn everyday accounts into a source of new referrals.
Speaking & Workshops
Elevate your next event by booking the HCS team! Dynamic, top-rated keynote and breakout speakers trusted by state, national, and corporate audiences. Or, empower your team with a private, fully customized workshop delivered at your agency, where they can speak openly, take immediate action, and gain an unbeatable edge over your competition.
As Featured In...
What Our Clients Are Saying
We are grateful for the people and agencies we get to serve and the lives they
impact.
"Our revenue grew over $30,000 and our hours went up 200 within the first week, increasing by 600 by the end of the sprint. The results happened from week one.
Home Care Sales helped immerse my new salesperson into the home care world and gave them the confidence to talk to referral partners and ask for business. They started building a connection right away, digging into what we wanted from the program and identifying our agency’s gaps.
Every week, I noticed a new spark and zest for the job. The skills developed included qualifying accounts and using scripts, which was an eye-opener and led to smarter decisions. For my new salesperson, it was a game-changer and a quick introduction to the home care world. The training was fun, practical, and condensed into eight weeks, saving us months of time and energy. My team is already asking for the next training opportunity with Home Care Sales."
— Mandi Barnum, CEO of Innovate Tech
Hear Directly From Our Clients...
6 in 6 is Home Care Sales’ flagship referral growth program. It is designed to help agencies activate 6 referral partners in 6 months or less through coaching, better messaging, stronger account focus, and clearer weekly execution.
Home care sales training helps agency owners and sales teams improve referral growth by building better account strategy, better messaging, and stronger conversations with referral sources. At Home Care Sales, that training is built specifically for home care, home health, and hospice.
Agencies get more medical referrals when their teams target the right accounts, understand patient fit, communicate clinical value clearly, and follow a consistent referral growth process. Strong relationships with hospitals, physicians, case managers, and community organizations matter, but so does how your team shows up in those conversations.
Home Care Sales is OT-led and focused specifically on home care, home health, and hospice sales training. We train teams to speak the clinical language of medical referral sources and use industry-specific strategies instead of generic sales advice.
We work with agency owners, sales leaders, individual reps, and full teams. The right fit depends on whether you need owner-level strategy, rep development, accountability, or a complete referral growth system.
No. Agencies often use sales training to ramp new reps, improve weak performance, or build more consistency across the team. Your existing content also supports onboarding, roleplay, and rep development.
Yes. Home Care Sales serves home care, home health, and hospice agencies and builds training around the realities of referral growth across the home-based continuum of care.
From just activity to outcomes; Outcomes with breakthroughs, with key referral sources; Become a little bit more strategic when they were out
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
20% increase in 90 days is incredible; Always fresh, always new; Proven that it works.
HCS is really a great industry partner. They make things very easy and seamless for us. We always know that the information that they will bring will be timely, relevant, disruptive, and they will also be an organization that just makes things easier all the way around for both attendees and partners to work with them.
Frequently Asked Questions:
These are some of the most common...
What is Home Care Sales?
Home Care Sales is a clinician-led sales training and coaching firm for home health, hospice and non-medical home care agencies. Founded in 2001, it trains owners, sales leaders, reps and liaisons to grow referrals from physicians, discharge planners, case managers and community partners.
Who founded Home Care Sales?
Melanie Stover, OT, MBA, MS/ISM. She is an occupational therapist who has spent 25 years training home health, hospice and home care sales teams, and she has presented at national industry conferences for more than 20 years.
What Makes Home Care Sales different?
It is the only OT-led sales training firm in home health, hospice and home care. Every program is built on Dx Sell™, diagnosis-based selling that teaches reps to speak the clinical language of the medical professionals who refer.
Who do you work with?
Home health agencies, hospice organizations, non-medical home care agencies and franchise networks, including Senior Helpers and Interim HealthCare, across the United States and Canada, from single offices to multi-location groups.
What is 6 in 6?
6 in 6 is a six-month program built to add six new referral partners to your agency in six months. It fixes the most common complaint owners have: referrals that come and go – no consistency! 6 in 6 fills your pipeline with more opportunity, consistently.
Is there a guarantee?
Yes. You do 100% of your part, we do 100% of ours, and together you grow. The full terms are explained before you buy and published on our 6 in 6 terms page.
How much does 6 in 6 cost?
6 in 6 is $997 per agency every 4 weeks for 26 weeks, with 2 rep seats included. Additional seats are $150 per 4-week cycle. There is no prepay and no large upfront fee.
Who should be in 6 in 6?
6 in 6 is perfect for your sales reps, liaisons and community educators. Owners and managers can attend too.
How much time does it take each week?
Reps join short 1-2 live sessions each week and put the work into their territory between sessions. The program is built around the field work reps should already be doing.
When can we start?
You can get started the same day you enroll. Your onboarding opens right after checkout, and your 6 months start then.
Does 6 in 6 work for franchise owners?
Yes. Many 6 in 6 agencies are franchise offices, including Senior Helpers locations. Home Care Sales also trains at the system level for franchise networks like Senior Helpers and Interim HealthCare.
Do you offer training beyond 6 in 6?
Yes. 6 in 6 is where most agencies start. Home Care Sales also offers private company cohorts and sprints for agency groups and franchise networks, plus 1:1 coaching for reps and sales leaders. Pricing depends on scope and team size.
Can Melanie speak at our conference or event?
Yes. Melanie has presented at national home health, hospice and home care conferences for more than 20 years. CLICK HERE to learn more.
Our Work
Driving Innovation, Delivering Results
Customized Software Solutions
Every business is unique, which is why we offer fully customizable solutions that cater to your specific needs. Whether you need automation, enhanced security, or data integration, we provide tailored software that works seamlessly with your existing systems.
Advanced Analytics
Gain deeper insights into your business with our powerful analytics tools. From real-time dashboards to predictive insights, our platform helps you make smarter, faster decisions.
Scalable Growth Solutions
As your business grows, so do your needs. Our scalable solutions grow with you, ensuring that as you expand, your operations remain efficient, secure, and flexible.
Your Mission Is Bigger Than Their No™
Leading with heart and WINNING with strategy.
By choosing Home Care Sales, you're not just reaching out to referral sources—you're engaging them with a neuroscience-based selling approach that captivates, connects, and converts.
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By choosing Home Care Sales, you're not just reaching out to referral sources—you're engaging them with a neuroscience-based selling approach that captivates, connects, and converts.
Quick links
Services
By choosing Home Care Sales, you're not just reaching out to referral sources—you're engaging them with a neuroscience-based selling approach that captivates, connects, and converts.
Quick links
Services
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