Our Core Values
Why I Got Into Home Care
Melanie Stover, OT, MBA, MS/ISM
Founder and CEO of Home Care Sales. Creator of Dx Sell™ (Diagnosis-Based Selling).
Melanie Stover is an occupational therapist who has trained home health, hospice and home care sales teams for 25 years. She founded Home Care Sales in 2001 and created Dx Sell™, diagnosis-based selling, in use since 2010. Today Home Care Sales is the only OT-led sales training firm in home health, hospice and home care.
Hi, I'm Melanie, it's nice to meet you!
My story in Home Care begins before I was even born- with my grandfather- Frank Peterson. He was diagnosed with polio on the same day my Grandmother found out she was pregnant with her 3rd child. Within one year, he would be a quad.
At the time, in the 1950s, they didn't have many resources, and the doctors told my Grandmother to "put Frank in a polio home – she was young and had children to care for she didn't need to worry about Frank."
But my Grandma Helen said – "No way, Frank is coming home with me!" and they turned the dining room into his bedroom. For the next 19 years, he could be home with his family with the help of my Grandmother, my Mom, her brothers, and private-duty nursing - Polio Nurses.
The Polio Nurses would later become known as the March of Dimes nurses. The Private Duty Polio nurses taught my Mom and her family how to care for my grandfather correctly.
As a testament to the care he received, my Mom reports they turned him every 2-4 hours, and she proudly shares that in the 19 years he was at home he never had a wound from pressure!
They made all kinds of adaptive equipment with household items! It's no wonder I became an Occupational Therapist after hearing all the creative uses of magnets, electric mixers, and a mouth stick for typing!
As an Occupational Therapist who worked for VNA, I saw firsthand that home health was where the rubber met the road and the impact home-based services made on patients and families.
From Clinician to Sales Leader
As an Occupational Therapist who worked for VNA, I saw firsthand that home health was where the rubber met the road and the impact home-based services made on patients and families.
I deeply believe that Home Health, Home Care, and Hospice are among the greatest secrets in healthcare.
I KNEW that by using an educational approach, I could expand the knowledge base of referral sources AND get people the care they deserved!
YOUR CARE!
I watched referral sources trust clinicians and tune out salespeople. So I built a way for reps to speak the clinical language that physicians, discharge planners and case managers use every day. That became Dx Sell™.
I started Home Care Sales twenty-five years ago from my dining room in TN. I have served as a coach, mentor, and sales leader to some of the best agencies in the country! I am known for creating diagnosis-based selling techniques and bridging the gap between clinical/ops and sales.
My key to success is practical, proven protocols and frameworks that give representatives and owners repeatable referrals and results.
Rooted in my clinical background, I elevate the conversation of home health, hospice, and in-home care to new levels to help agencies get a seat at the post-acute care table and expand their presence and influence so that you can do what you do best – care for more patients and clients!
My "Selling = Profound Service" and Your mission is BIGGER than their "No" mindset, along with referral generating systems, have helped clients double and triple their revenues with raving referral sources year after year!
Author of numerous manuals and books:
Dx Sell™: Diagnosis-Based Selling
Revving Up Referrals
Supercharging Your Sales Team
Four advanced sales playbooks used in Home Care Sales training
Credentials and Leadership:
Occupational Therapist (OT)
MBA
MS in Information Systems Management (MS/ISM)
Membership Committee Chair, Private Duty Workgroup, National Alliance for Care at Home
Alabama Advocacy Chair, Home Care Association of America (HCAOA)
Member: HCAOA, California Association for Health Services at Home (CAHSAH), Home Care
Association of Florida (HCAF) and National Alliance for Care at Home
National conference speaker for more than 20 years
What She Teaches:
Every Home Care Sales program is built on Dx Sell™, including 6 in 6, built to add six new referral
partners in six months.
[What is Dx Sell™? →] [See 6 in 6 →] [Invite Melanie to speak →]
Off the Clock:
Melanie lives on the Gulf Coast of Alabama with her husband, Chris, and their twin sons.
Casey Rausin, RN, CCM
Business Development and Partnerships Leader
Casey Rausin is a seasoned nurse leader and senior care strategist in the aging‑services industry. She helps home care and care‑management companies grow with strategy, clarity, and operational excellence.
Previously, as COO of Care Around the Block and Choices in Senior Care, Casey led the integration of care management and private‑duty home care building systems and high‑performing teams. Today, she consults with companies wanting to grow their care management businesses or add this service offering, facilitates mastermind groups for agency owners at HOMECAREceo and drives referral‑ready growth as Director of Business Development at HomeCareSales.
Casey wakes up every morning driven by one mission: make connections and meet more people so together, we can help the most people possible. When she’s not working, you’ll find her traveling or making memories with family and friends, because life’s best care always happens in good company.
Kelly Simmons
Consultant
Kelly Simmons is a proven business development leader with over 10 years of sales and marketing experience in home health, home care, and hospice. Holding a master’s degree in Industrial/Organizational Psychology, she combines deep industry knowledge with a strategic, people-centered approach to growth.
Kelly’s leadership helped grow a home health agency from an average of 20 monthly Medicare referrals to a record-breaking month of 126. She thrives on educating and mentoring sales reps, guiding them through a strategic sales process, and celebrating their success.
Based in southern Minnesota, Kelly is a proud mom to two adult children, ages 23 and 20. In her free time, she enjoys traveling, kayaking, fishing, spending time on the water, and taking walks.
Michelle Matteson
Consultant
Michelle brings 35 years of national experience in sales, marketing and business development management in the pre and post-acute industry including hospice.
She holds a license for the Psychology of Persuasion program, through which she spent several years developing and delivering leadership, sales, and management programs tailored for women in business.
Michelle also is certified with the International Medical and Dental Hypnotherapy Association. She is also a certified neuro-linguistic practitioner and conducts workshops on mind/body methods for natural healing and release of unwanted habits.
Agency Owners Achieve More with Home Care Sales
1-2 sentences here about working with HCS
Outcome:
Leverage real-time data to make smarter decisions that drive your business forward. Our platform gives you the tools to analyze performance, identify trends, and take action that moves your business toward success.
Why it Works:
Say goodbye to manual processes and disconnected systems. With our powerful integration capabilities, you can automate workflows, streamline operations, and focus on what matters most—growing your business.
What Our Clients Are Saying
We are grateful for the people and agencies we get to serve and the lives they
impact.
"Our revenue grew over $30,000 and our hours went up 200 within the first week, increasing by 600 by the end of the sprint. The results happened from week one.
Home Care Sales helped immerse my new salesperson into the home care world and gave them the confidence to talk to referral partners and ask for business. They started building a connection right away, digging into what we wanted from the program and identifying our agency’s gaps.
Every week, I noticed a new spark and zest for the job. The skills developed included qualifying accounts and using scripts, which was an eye-opener and led to smarter decisions. For my new salesperson, it was a game-changer and a quick introduction to the home care world. The training was fun, practical, and condensed into eight weeks, saving us months of time and energy. My team is already asking for the next training opportunity with Home Care Sales."
— Mandi Barnum, CEO of Innovate Tech
Hear Directly From Our Clients...
6 in 6 is Home Care Sales’ flagship referral growth program. It is designed to help agencies activate 6 referral partners in 6 months or less through coaching, better messaging, stronger account focus, and clearer weekly execution.
Home care sales training helps agency owners and sales teams improve referral growth by building better account strategy, better messaging, and stronger conversations with referral sources. At Home Care Sales, that training is built specifically for home care, home health, and hospice.
Agencies get more medical referrals when their teams target the right accounts, understand patient fit, communicate clinical value clearly, and follow a consistent referral growth process. Strong relationships with hospitals, physicians, case managers, and community organizations matter, but so does how your team shows up in those conversations.
Home Care Sales is OT-led and focused specifically on home care, home health, and hospice sales training. We train teams to speak the clinical language of medical referral sources and use industry-specific strategies instead of generic sales advice.
We work with agency owners, sales leaders, individual reps, and full teams. The right fit depends on whether you need owner-level strategy, rep development, accountability, or a complete referral growth system.
No. Agencies often use sales training to ramp new reps, improve weak performance, or build more consistency across the team. Your existing content also supports onboarding, roleplay, and rep development.
Yes. Home Care Sales serves home care, home health, and hospice agencies and builds training around the realities of referral growth across the home-based continuum of care.
From just activity to outcomes; Outcomes with breakthroughs, with key referral sources; Become a little bit more strategic when they were out
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
20% increase in 90 days is incredible; Always fresh, always new; Proven that it works.
HCS is really a great industry partner. They make things very easy and seamless for us. We always know that the information that they will bring will be timely, relevant, disruptive, and they will also be an organization that just makes things easier all the way around for both attendees and partners to work with them.
As Featured In...
By choosing Home Care Sales, you're not just reaching out to referral sources—you're engaging them with a neuroscience-based selling approach that captivates, connects, and converts.
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