Today, we’re diving into an essential topic for every home care, home health & hospice agency owner, administrator, or manager – how to become a better sales manager and unlock your reps’ full productivity potential.

It’s a subject close to my heart, and I’m thrilled to share insights that can transform your agency’s performance.


Sales Management: More Than Just a Title

First things first, let’s clarify what it means to be a sales manager. It’s about being a mentor, a motivator, and a strategic guide. It’s about having a vision for your sales team and the ability to inspire them to reach their full potential.

Now, ask yourself, do you currently consider yourself a true sales manager, or are you just managing sales reps? Your answer is critical because understanding your role’s depth can make all the difference in your team’s success. I have heard from many owners – they wear many “hats” – and managing a sales team is hard they have “too many irons in the fire”. They wish they could do more. How can you become a more impactful manager who gets full productivity from their reps- holding them accountable while empowering them to realize their full potential?


The Three Pillars of Effective Sales Management

Becoming a better sales manager begins with focusing on three essential pillars: clarity, accountability, and support. These pillars are the foundation of your journey toward full rep productivity.

1. Clarity

The first pillar is clarity – setting a clear vision, objectives, and expectations for your sales team. Ask yourself the following questions:

  • Do your sales reps know the agency’s goals and their role in achieving them?
  • Are expectations, targets, and key performance indicators (KPIs) clearly communicated?
  • Does your team understand the agency’s unique value proposition and the services it offers?

Clarity provides your reps with a roadmap. It helps them understand where they’re heading and why their role is essential. During The Home Care Sales Event, we’ll work on creating a personalized sales management playbook, which is a powerful tool to instill this clarity in your team.

2. Accountability

Now, let’s talk about accountability. Effective sales management requires setting expectations and holding your reps accountable for their performance. It’s about creating a culture where reps take responsibility for their actions and results.

  • Do you have a system in place to track and measure your reps’ performance?
  • Are there regular check-ins, reviews, and feedback sessions to assess progress?
  • Do your reps understand the consequences of meeting or not meeting their targets?

Remember, accountability is not about blame; it’s about ownership. We’ll explore this further during our sessions on accountability and results-focused coaching at the event.

3. Support

Finally, the third pillar is support. Sales reps perform at their best when they know they have a dedicated support system. As a sales manager, you play a vital role in providing that support.

  • Do your reps have access to resources, training, and coaching to improve their sales skills?
  • Are there mechanisms in place to address their challenges and roadblocks?
  • Do your reps feel motivated and valued in the team?

Supporting your team doesn’t mean doing their job for them. Instead, it’s about giving them the tools and encouragement they need to succeed. The Home Care Sales Event will guide you in designing a sales management playbook that includes strategies for providing this support effectively.


The Path to Full Rep Productivity

By focusing on these three pillars – clarity, accountability, and support – you can become a sales manager who not only manages reps but leads them to full productivity. Your agency’s success is intricately linked to the performance of your sales team, and mastering the art of sales management is your secret weapon.

At The Home Care Sales Event, you’ll learn the techniques, strategies, and best practices to excel in sales management. It’s an opportunity to network with like-minded professionals and gain valuable insights that can shape the future of your agency. I can’t wait to embark on this journey with you.

Register today! 

Together, we GROW!

Melanie Stover