Gaining referrals is like fishing

This summer we rented a houseboat. 46ft of SUPER FUN!

As you know, I have twin 8 yr olds. Donnie LOVES to fish.  So every time we stopped the boat, he had to get a line wet.

Because he is eight, patience waiting for the fish is HARD!

He tried on the back of the boat, on the front, from up top, and on the islands.

He switched out bait and said, mom, I got power bait that will have to work! For three days, it did not.

He was sad, frustrated, and said, “Mom, I am no good at fishing. So I am going to stop.”

But my husband Chris encouraged him, “Don, it’s called fishing, not catching for a reason.

You have to find the right bait for the right fish in the right spot. Then, you keep trying, and you will get it!”

So the next day, Don went out again and tried. This time he tried new bait at a new spot. The springs! The water was so clear you could see the fish swim by the boat! Schools of fish.

Donnie cast his bait right out in front of the fish. I think he hit them on the head! You would think this fish story ends with me telling you that all of Dons perseverance paid off, and he caught a HUGE fish! …But it doesn’t end that way. He didn’t catch any fish this week.

On the way home, I asked him if he had fun on our houseboat vacation, and he said:

“Mom, it was awesome. I had the most fun with you and Dad and Dylan. This was the best!

Even though I didn’t catch any fish, I got to practice my casting, and I got to try a new bait, so that was good. Also, dad taught me how to cast better to get right in front of the fish!”

That’s right, Don – always be a student of the game!  Keep practicing and keep taking shots!   You will get better and more consistent in your catches!

Fishing can be like Home Care Marketing, Home Health Sales, and Hospice marketing. First, you must be a student of the industry. We continue to study sales tactics how to help more people and impact more families’ lives.

Even after 21 years in the industry, I get up every morning and read about industry-related items, changes for our referral sources, review and refine marketing tactics, learn more about how to write compelling copy for our clients to send to their referral sources – Always be a student of the game!

Question:
Ask your marketer – or yourself when was the last time you “studied” the sales process? Or improved your copy skills to get better responses to your emails?  If you haven’t in a while – we have a TON of resources for you!

Jump on Mike’s calendar, and he can show you!

Here’s to Donnie’s next fishing trip and catching that fish! And to you gaining that one piece of the puzzle, you are missing through our resources to get you that next big referral!

Giving you the FREEDOM to Grow!

Melanie