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How to Train Home Care Sales Reps to Build Trust with Gatekeepers

Published on: 03/05/2026

Helping home care sales representatives work past gatekeepers is one of the most important skills for getting referrals and growing your agency. This article shares practical, real-world tactics that train reps to move past common barriers and reach the right decision-makers. You’ll see how persistence, relationship-building, and clear, compassionate communication put the patient first — and open the doors you need.

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How to Use Data to Spot the 20% of Referral Sources Driving 80% of Your Census

Published on: 11/20/2025

If you’ve ever felt like your sales team is running hard but not gaining ground, you’re not alone. In home care, home health, and hospice, it’s easy to spread your energy across dozens of referral sources — yet only a few truly drive your growth.

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