Agencies that treat marketing as a data-driven process tend to see more consistent results. Analytics help you allocate budget where it supports admissions, not just visibility.
If you attended this year’s Home Care Association of Florida (HCAF) conference, I hope we had the chance to connect during the event! I had the pleasure of presenting one of the most energizing sessions of the conference.
Most home care services and hospice facility owners have experienced an under producing salesperson. The worst part is when an agency goes upside-down on the investment and is paying more than what the owner is receiving in new patients. Let alone growing the business.
What happens when an expectation isn’t defined and written down? It can cost you thousands of dollars! If you don't have your sales team members’ expectations written down, shared with them, and mutually understood, then this simple breakdown in communication can pave the way for your agency's failure.
