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How to Train Home Care Sales Reps to Build Trust with Gatekeepers

Published on: 03/05/2026

Helping home care sales representatives work past gatekeepers is one of the most important skills for getting referrals and growing your agency. This article shares practical, real-world tactics that train reps to move past common barriers and reach the right decision-makers. You’ll see how persistence, relationship-building, and clear, compassionate communication put the patient first — and open the doors you need.

Home CareHome Care SalesSales Representativehome care sales rep training

Supercharge Your Team: I’m Speaking at HCAF 2025!

Published on: 08/01/2025

If you attended this year’s Home Care Association of Florida (HCAF) conference, I hope we had the chance to connect during the event! I had the pleasure of presenting one of the most energizing sessions of the conference.

Sales SuccessSales StructuresHome Care ReferralsHome Health ReferralsLeadersManagementSales ManagementSales RepresentativeAgencyCommunicationhome care marketing

REVEALED: The Exact 3-Step Email Template That's Getting Discharge Planners to Actually Respond (Copy and Paste This Today)

Published on: 05/13/2025

If you're tired of sending emails to discharge planners (and other referral partners) that disappear into the void, you're not alone. The average discharge planner receives 70+ emails daily and has about 3 seconds to decide whether yours is worth reading.

Sales ManagementSales RepresentativeCommunication

The 7-Minute Hospital Gatekeeper Hack That's Getting Home Care Reps Past Security (When Everyone Else Gets Turned Away)

Published on: 05/06/2025

We've all been there. You walk into a hospital, approach the information desk, and before you can even finish explaining who you are, you hear those dreaded words: "We don't allow "VENDORS" on the floor. Do you have an appointment?"

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