Discover why Melanie Stover chose "Sales" over "Marketing" in 2001 and how sales as profound service transforms healthcare relationships and gets patients the care they deserve.
In a market where most home care agencies look identical to referral sources, one framework is helping forward-thinking agencies capture significant market share from competitors. It's called the Total Patient Care Delivery Model, and it's revolutionizing how top agencies position themselves with hospitals, physicians, and other referral partners.
When I moved from occupational therapy to healthcare sales 24+ years ago, I discovered something crucial: The best way to grow your service line isn't by focusing only on your services – it's by understanding how your services fit within the entire care continuum. This insight changes everything about how you build referral partnerships. The Power of Continuum Knowledge
So, here’s the big challenge of life according to Jim Rohn: “You can have more than you’ve got because you can become more than you are.”
