Home Health Marketing Strategies: Transitional Care Management

We made an appt for Mom at her PCP within seven days of her d/c from the hospital. That is just good practice. He didn’t even know she was in the hospital until we called and talked with his nurse when Mom got home. So when I flew…

2022 Sales Plan Development Guide

As the calendar year draws to a rapid end, many of us are eager to have 2021 be in the rearview mirror. The fourth quarter is the time of the year that sales teams start to plan for the upcoming year. Like most sales executives, you are…

Please don’t let your marketers sound like this jackwagon

As you know, I have been caring for my Mom and have been traveling quite a bit. I recently received an "unsolicited" voicemail on my phone. Every time I get a voice message or email, I always look at it through the lens of being a marketer.…

Continuing Adaptation – How OT helped my Mom be safe and how it plays into Marketing for Home Care, Hospice, and Home Health

This week I am back at Mom's, taking her to all her follow-up appts – it's about one a day plus her Home Health visits. The Home Health Nurse, OT, and PT are weaving around my Mom's Dr's schedule and doing a great job! My Mom lives…

Do You Want To Know What Some Owners Have Confessed To Me About Their Sales Representatives?

Today I took a call from an owner who started out with this statement, “I’m at the end of my wits with my sales team.” Yesterday the owner said something like, “I can’t help my sales representative get any further.” Over the…

Nursing and Sales: MAYBE THEY AREN’T SO DIFFERENT

  I spent a few weeks exploring Europe with friends that I met at a conference back in 2005. It was a trip of a lifetime. Milan fashion week, Switzerland and its magnificent Alps, spectacular Lake Como, Austria, and Budapest with three…