Recently I was on a panel of experts and asked the question.
“Does Remote Marketing Work?”
Which is interesting because I was asked the same question over the past 2 weeks by a Home Health and Hospice Owner and a National Sales Director for In-Home Care
Clearly, there is some uncertainty around “Can a marketer “work from home” and get results?”
The answer is a RESOUNDING YES!
Of COURSE, you get more “feedback” in person. And as SOON as we can get into accounts, the teams absolutely will!
I want to share with you results from offices that will make you say, “YES! REMOTE MARKETING WORKS!”
Here is a Case Study from an agency using a few Home Care Sales Programs:
Agency Details:
- Home Health and In-Home Care Agency
- Owners are in our HCS Mastermind
- Marketers have earned Certificates: High-Performance Sales Academy and Inside Sales Process
- Marketers currently executing: RoadMap of Referrals and Achieve
- Intake/ Office executing: Patient Call Me Program
Admission Results 2020:
Office 1 – Urban
LIMITED access – 90% remote
Office 2 – Rural
LIMITED access. Parking Lot Meetings started 2 wks ago. 80% Remote
Office 3: Small city covering rural counties too.
LIMITED ACCESS – 90% Remote
Office 4 – Urban
NO in-person Access. 100% Remote until last week started “Parking Lot” meetings
You can see in all the offices; April took a hit. But not for long. I am incredibly proud of this team! Here is what they did to minimize the risk for this owner and how they came back STRONG!
GOT REAL – REAL FAST.
Yes, there was “shock,” but they took the directive to set up their office and get back to work! Just because the marketers were home – didn’t mean they “stopped” marketing, they had to do more connections, more education, and more relationship building.
*My personal Belief is our message is diluted by 50% when we are not personally in front of our target referral source.
All the Mastermind Members get access to all our training for their staff. This agency implemented High Performance Inside Sales Process, AND the Patient Call Me program at the same time.
NEVER TAKE YOUR FOOT OFF THE GAS! There was a question in the beginning – Should we stop marketing? NEVER stop marketing. Relationship building is the key to success! Connect to the HUMAN first, then the AGENCY!
If you are not seeing ABOVE PRE COVID-ADMISSIONS AND HOURS, it is time for you to ACCELERATE OUT OF THE TURN!
You, too, can have the numbers of your dreams! You DESERVE to have the AGENCY you want!
We can build it together!
Interested in discovering how?
Email Mike@HomeCareSales.com for a tour of the industry’s most extensive library of training and tools for marketing and growing your agency – Home Care Sales Pro™
Want it ALL? See if the HCS Mastermind is a good fit – Click here.
