I came home recently to a flyer on my doorstep.
We have a young entrepreneur in our neighborhood, and his name is Redford.
Yes, like Robert Redford, he will tell you when you struggle with his name.
(See the Pic…Still a hunk…)
(Sales Win #1 Redford helps you make the connection and NEVER forget his name- salesman 101 “it’s your job to be remembered, not their job to “remember you”)
Let’s take a look at his flyer:
1. He leads with a question – Need a dog walker?
Good one – your brain already answered yes I do – or no I don’t. He quickly qualifies his clients.
(Sales Win #2 Redford will spend time with people who answer YES – just like you should spend time with only people who are willing and ABLE to refer to you! Step 1 of the High-Performance Sales Process- QUALIFY!)
2. The first walk is FREE – The most persuasive word in the English language is FREE!
(Sales Win #3 – He gets your attention and reduces the risk. While you may not be able to give away your services for “Free,” – what can you do? A “Free assessment”? We have used this for years to reduce the risk and barrier to care.)
3. Extra dog – reduced rate!
(Sales Win #4 – Add more on. We will make it worth it! Such as a couple’s rate or if you have ever offered care sharing!)
4. Want more? Ask him he will give you more – of course for a fee!
(Sales Win #5: You can always upsell your way into more care!)
5. ENHANCED customer service!
(Sales Win #6 – When you want to shine and beat out your competitors – you can “out” customer service them!)
And here is my favorite part of this flyer:
“WHY CHOSE ME?”
He comes right out and says it! You were already thinking it (so are your referral sources) so TELL THEM!
Differentiate!!!! Step 2 of the High-Performance Sales Process! THIS one of the HARDEST parts of marketing and selling Home Health, In-Home Care, and Hospice.
Go ahead make a list (answer the question, “Why Choose Me?“)- how far did you get?
We have an exercise in the High-Performance Sales Academy and our (Let us take over your) Sales Management program that NAILS this for you!
Time to shine and be able to fully and confidently answer “Why you should choose my agency….”
I LOVE that Reford even talks about PPE on his flyer.
Redford is a 13 yr old marketing genius and well on his way to becoming a successful business owner!
How do your marketing efforts stack up to Redfords?
If you wish you had effective marketing messages and custom flyers that get results – jump on a call with Mike and let him show you all the tools we have to offer! (click here for his calendar for your convenience)
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