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What is a Mastermind Group?

Andrew Carnegie had a mastermind group. So did Henry Ford.

Ford would mastermind with Thomas Edison, Harvey Firestone, and others.

The mastermind group can focus unique energy on your effort or challenge in the form of knowledge, resources, and energy.

As the individual must “do the work” of becoming a “success,” a mastermind group can harness the focus behind your success.

Mastermind definition according to Jack Canfield:

“The definition of a Mastermind Group is simple. A mastermind group is made up of people who come together on a regular basis—weekly, biweekly, or monthly—to share ideas, thoughts, information, feedback, contacts, and resources.

By getting the perspective, knowledge, experience, and resources of others in the group, not only can you greatly expand your own limited view of the world, but you can also advance your own goals and projects more quickly.

They’ve been used by some of the most successful people throughout history.
We all know that two heads are better than one when it comes to solving a problem or creating a result.

So, imagine having a permanent group of people who meet regularly for the purpose of problem-solving, brainstorming, networking, encouraging and motivating each other, and holding each other accountable to taking action to achieve their goals.

A mastermind group can be composed of people from your own industry or profession—or people from different walks of life.

It can focus on business issues, personal issues, or both. But for a mastermind group to be powerfully effective, people must be comfortable enough with each other, to tell the truth.”

 

Cheryl and I are curating a new mastermind group.

Caring Agency Mastermind CAM for short!

We are looking for owners and leaders who want to be part of a community and collaborate!

Here are great reasons to consider having a discussion about joining the CAM FAM!

    1. New Learning
    2. Cross Promotion
    3. Extend Your Network
    4. Think BIGGER!

If you would like to discuss if the CAM FAM is a right fit for you, click here to fill out the application and schedule a time to talk to Cheryl or Melanie

Click the application below and let’s have a conversation!

Join the CAM FAM!

Melanie

P.S. This year we are focusing on the 5 pillars of success for agencies AND we are “scheduling” FUN! Because we ALL need more fun! Click here to apply!

 

 

COVID: The Great Rep Filter

As cases spike, more and more accounts are going into “lockdown.”

…But some reps are still getting in. Why are some reps allowed in, and others are being told that due to COVID, they are not allowed in at the same accounts?

I spoke with one of our favorite Home Health reps, and I asked her, “how are you doing? The cases in your area are rising, and your governor is considering restrictions again. How are you making it in this time?”

This rep (Stacy) is really great! She has been serving her accounts for the last 7 years with this agency.

She is also known for her “iron grip control” over her “good” orthopedic accounts. She is very protective of these accounts, and rightfully so – over this year, her best account referred her over 200 patients!

Stacy told me this. “I have been in contact with my doctors, nurse practioners, and surgery schedulers via text until about 3 months ago. Then, they started to invite me in again. So I can just go in like normal now, but that’s not true for all reps.”

When I asked her why she said. “They use COVID as an excuse to not let in the reps they don’t like or don’t know.”

And there is was COVID, the great rep filter!

I thought this was going to happen. All those reps who made “lazy” sales calls. To “just check-in” or “Checking to see if you had a referral”…. “Just got the boot.”

Today, now more than ever, your reps have to have a valid business reason for calling! They MUST have a sales message of the week that identifies high-value patients or clients for you and MUST be relevant to your referral sources!

Another one of our favorite reps, Lacy, reported she feels a deeper connection with her referral sources than pre-COVID. I asked what she attributes that sense of connection. Besides the fact that Lacy is a FANTASTIC rep, and her relationships were rock solid pre-COVID.

She shared that social workers have had more time to talk on the phone. Without the distraction of all the other reps, “dropping in,” they spent 10-20 mins with her on the phone, sharing and connecting.

What can we learn from these experiences?

  1. There is value in developing relationships even when you are “remote” Stacy used text, Lacy used the phone.
  2. When you offer value – you will “get through the filter.”

If you are being “filtered out,” think about ways you can offer something different – in the form of education or connection. Make sure you have a valid business reason for reaching out.

COVID is a pattern disruptor – and it allows us to rethink EVERYTHING!

If you are struggling to be heard…

If you are being “filtered.”

Time to skill up!

Get your weekly sales messaging on point!

Sign up for the RoadMap of Referrals today!

Serving more seniors together!
Melanie

P.S. Are you being filtered out? YOU ARE THE HOME CARE EXPERT! Let us show you how to get through and be heard. Click here to get on Mike’s calendar for a tour of the system.

 

 

Paint Eater – what is that – and what does it have to do with marketing?

Hurricane Sally came to visit us a few weeks back and left some damage.

While I am not a fabulous home improvement chick, I decided to tackle some of the repairs and paint myself.

A fair bit of it was beyond my skillset, so I recruited my brother to help.

My brother Justin is a solid woodworker, so I asked him to help me repair some of the soffit on my roof.

While Justin set up a shop to replace some wood, I went about my painting prep. Power wash, scrape, sand with 80 grit, then finer, wipe off the boards, caulk, tape, and then paint.

My brother was working on another side of the house and came over to ask me a question when I was prepping. He took one look at me and said:

“Hey Sis, do you know there is a tool called a “paint eater?”

 

Hmmmmm, Nope!

I have never heard of it, but it sounds like you think it is something I could use.

He said – “How long did it take you to get to this point?” I told him I got 8 hours into this section, and I am about to paint, so maybe another 3 hours more?

Justin said, “Oh man, Sis, I wish I would have known I would have let you borrow my paint eater that prep work would have been done in 2 hours.”

“You are working WAY too hard for the same result.”

 

Well, darn it – here I was working my tail off working HARDER, not SMARTER because I didn’t know there was a tool available.

Justin let me borrow his paint eater on the next section of the house, and wouldn’t you know it – he was right!

This tool allowed me to do the next area of the house in 2 HOURS! OMG! This was AMAZING! Prep time slashed and straight away to taping, and painting! SUPER STREAMLINED!

It looks AWESOME! With less than ½ the time it took me on the other side of the house!

That’s when it hit me: IT’S ALL ABOUT HAVING THE RIGHT TOOLS!

 

When you have the right tools – man, you just get it DONE!

No time wasted – Straight away to the result!

It’s just like Marketing in Home Care, Home Health, and Hospice.

You may not know there is a tool that can help you compress time and increase your results.

There is! We made it just for you! Roadmap of Referrals!

When you have the right tools, you go straight away to sharing your weekly sales message that resonates and asking the Home Care Sales Trigger™ questions that get you a referral!

Think of Cheryl and me as your “Sisters” who share their knowledge with you so that you have the edge!

Which will allow you to achieve your goals faster!

If you want to go faster- Jump on Mike’s calendarand take a tour of our tools that will make your life so much easier!

 

Serve More Seniors Together!!

Melanie

P.S. What is your favorite tool? Go to our Facebook page and share your favorite tool!