What is the Difference: Two 52 Week Marketing Programs for Home Care and Hospice

What is the difference between Achieve and Roadmap?

One of the smartest people I know asked me today what was the difference between Achieve and Roadmap to Referrals if they both had 52wks in them?

That is a GREAT question and its an excellent lesson in CLARITY!

How often have we described our services and a referral source doesn’t understand the difference between Home Health and In-Home Care?

Or the difference between OT and PT?

We think we do a great job of sharing, but when it is so close to us – and WE understand it – doesn’t mean that the audience we are speaking to understands it.

The intention of creating these two programs is that they can stand alone or combine them and get a whole new level of competency and proficiency! Mad skills that deliver results!


Achieve: Be a ninja-level Home Care Sales Marketer by sharpening your sales skills each week. Week over the week. Month over month. It is like having us at your sales meeting each week to kick off the week!

52 Wk. RoadMap of Referrals: DONE FOR YOU sales system that delivers high-value referrals by focusing on specific diagnoses and patient types. Giving you the words to say to “Trigger” a referral. Weekly sales messages are created for you with custom handouts for your agency.

Interaction with HCS:

Achieve: Private group where you can ask questions, get answers from other marketers and HCS staff along with support and community.

Roadmap of Referrals: Monthly live training via zoom to discuss the patient types for the month, hear live role play with Melanie and Cheryl, and have the opportunity to listen to and see your peers’ role-play a specific patient type in accounts.


Achieve: Weekly lessons are released into our Home Care Sales Pro – online learning system where you can watch them on demand and an exercise tool to customize it to your agency.

52 weeks – Roadmap of referrals: It offers you the opportunity to have a weekly sales message that is specific to targeting a “high value” patient or client.

Both programs have a place in your agency!

At two different price points, there is something for everyone!

Are you interested in hearing about the special bundle to make your agency “Pro” level?
Email and tell him how many marketers you have, and he will put together a deal for you!

Time to UPGRADE!



P.S. Yes, I have been playing Roblox, Animal Crossing, and Minecraft with my seven-year-old twins – I think it’s rubbing off on me!

The best things from other owners and executives that I have learned during this COVID time are…


As I look back on these past five months of COVID response and now to the future of our “new normal,” I am so grateful for our Mastermind group.

As the eye of the storm, COVID hit all of us. They were generous with their support of each other.

We shared communications with staff, so other owners and executives didn’t have to “reinvent the wheel.” When one member “got something that worked,” they immediately shared it.

When one Mastermind member struggled to gain PPE – another shared all the resources and ways they were able to obtain free PPE in their area – Great news!  The member who struggled to find PPE was able to use the other owner’s support to get free PPE for his agency.

When like-minded abundant owners and executives come together, magic happens!

The marketing teams were “Locked” out very quickly. We knew we had to create a new sales process FAST.  Inside Sales Remote Marketing took shape, and we launched it to our mastermind group. As mastermind members, the owners and executives have access to our sales training programs for all their team members. Inside Sales – Remote marketing was crucial to the success of the agencies. The mastermind members reported a dip in admissions and hours in the early days of COVID. Today I am proud to tell you all of the mastermind members are above pre-COVID referrals.

This team of dedicated owners and executives showed up for each other and themselves.


As an owner of an agency, it can be lonely. You wish there was someone who could understand your frustration. There is a place where we all speak the same language – The Mastermind.

You are not alone.

We’ve got your back.


Many of you have been in business for several years and have “been there done that.”

You know many of the mistakes “not to make” because you “made them.” Imagine sharing that wisdom with another owner or executive who could benefit from your hard-earned lessons. The contribution is what gives this group the depth of knowledge and understanding.


Together with all the AWESOME knowledge in the group, you can compress time. Which means you can accomplish in one year – what would have taken you 3-5 years on your own through trial and error.


Freedom to have the agency of your dreams


More Seniors

Your Lifestyle

Your Income

We can do this together.

Cheryl and I invite you during this time of “social distancing” to join us.

Virtual Mastermind

This program is by application only.

Please click here to see if you are the right fit.

Here’s to your Freedom!

Melanie & Cheryl