Posts

Cheryl Peltekis, RN “The Solutionist”

There comes a time when every agency needs to hire a new sales manager.

The owner or administrator can’t keep up with the sales rep’s needs for support, knowledge, and continued motivation.

Let’s be honest some salespeople are big kids with unmanaged ADHD. Their attention spans last a whole 30 seconds.

Let me share the top attributes to use as a guide to follow to ensure you have the right sales manager in place. According to an article in the Harvard Business Review, salespeople have several recognizable attributes.

Below I have laid out my summary of the key attributes that make a salesperson successful.

Here is the summary:

Focus on hitting goals. Evidence has shown that great sales leaders keep their team focused and moving forward with a sense of urgency, regardless of the circumstances.

That is why our Sales Management Done-for-You includes a weekly reporting on hitting goals. Unless your team knows what goals they need to hit, they run around with no target in sight.

Accountability. Seventy-five percent of high-performing sales managers agreed that their salespeople are consistently measured and held accountable against their quota. The leaders establish this culture using a “carrot and stick” psychological approach that sets up a competitive environment.

Accountability is why home care sales management done for you includes a CRM powered by “Playmaker Health.” Having iron grip control of the reps begins with responsibility.

Using our CRM allows us to set up a competitive environment with representatives competing not just within their organization but nationwide for recognition on a bigger stage! Essentially, the command instinct is responsible for creating the peer-pressure and attention-seeking environment that eliminates complacency.

Sales Educator. Sales Management is a mentorship-based profession, and a key differentiator of great sales leaders is their ability to dispense tactical sales advice. The practical knowledge gained from the experiences of participating in sales cycles and managing salespeople—is directly associated with their success.

Sales Process-Driven. Forty-three percent of high-performing sales managers responded that their sales process was closely monitored, strictly enforced, or automated, compared to 29% of underperforming sales managers. Forty-four percent of underperforming sales managers indicated they had a nonexistent or an informal, structured sales process.

That is why Home Care Sales has developed and has a proven sales process. The High-Performance Sales Certification is earned by each sales rep that we place in our sales management program.

Coaching adaptability. Home Care Sales managers understand the many different learning needs of individuals. That is what makes our sales management so successful. We make sure that we hit all the buttons that impact visual learners, auditory learners, doers, and thinkers—we deliver learning content via live pieces of training and coaching sessions.

Also, we provide content in the written word and video. Reps and managers join our coaching sessions with role-play scenarios to work through. See one, do one, and teach one! Become a success with Home Care Sales Management!

Strategic leadership. All sales leaders are battlefield commanders who must devise the organization’s sales strategy to defeat the competition. This requires plotting the best course of action to maximize revenue using the most cost-effective sales model.

Great sales leaders possess the knowledge to correctly deploy field or inside salespeople, segment the market into verticals, and specialize sales teams by product or customer types. This helps explain why there was a 51% quota performance gap between high-performing and underperforming sales leaders last year.

High-performing sales leaders reported an overall average annual quota attainment of 105% compared to 54% for underperforming sales managers.

Conclusion:

The sales team is unique and unlike any other department of a company. The best sales organizations have strong leaders who exercise control and establish the code of behavior that all team members must abide by. They employ their experiences to determine strategic direction and coach team members individually.

Most importantly, they know how to keep the team on track and focused on winning.

If you are ready to have a sales team that exceeds expectations, then email Mike@homecaresales.com or go HERE to have your rep managed by HCS

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Keep Helping, Keep Serving,

Cheryl Pelekis, RN “The Solutionist”

 

 

Cheryl Peltekis, RN “The Solutionist”

Sales Managers assume 100% of the responsibility for the performance of their sales team, yet receive little glory for their efforts.

I have worked with so many different management positions in our industry. Large clients that have 8 sales managers, down to “Mom and Pop’s” that the owner him/herself is the sales manager. 

In most cases, sales managers earn less than their top salespeople. They have the responsibility of evaluating territories, hiring, training, teaching CRM, and they must deliver the number of admits/hours to hit budget.  

Yes, the best sales managers work longer hours, endure more stress, and have a greater responsibility than the salespeople they manage. They are looked down upon by most clinical management and forever in need of something! 

Making things worse is the fact that salespeople are harder to lead and manage than any other employee type that work at our organizations. 

Sales account executives are emotional and often irrational people who demand attention. Because salespeople are essentially in jobs where rejection is the norm, sales managers are often called upon to be coaches, mentors, mothers, fathers, and sometimes therapists to keep their troops motivated, focused, and delivering on sales goals.

If this is not hard enough, sales managers are often put in the position of shielding their salespeople from corporate policy police, accountants, and operators who have absolutely no understanding of the psychology of salespeople.

It is a wonder why any sane human being would voluntarily choose to be a sales manager.

Though each year thousands of sales professionals give up their sales roles and accept the promotion. They move into new offices and proudly stare at their newly printed business cards with little understanding of what it takes to lead salespeople.

Ill-prepared to perform the job of sales manager, a high percentage of these newly-minted sales leaders are demoted or fired within 18 months. Unfortunately, the sales profession is a graveyard littered with the corpses of failed sales managers who (had they embraced one important principle) might have gone on to become superstars.

Leadership Principle #1

In sales leadership, one principle stands above all: You need your people more than they need you. Another way of saying this is that you get paid for what your salespeople do, not for what you do.

Who Is More Important: You or Your Salespeople?

The fact is, even if the sales manager went on a two-week vacation, and all of your salespeople showed up each day, things would likely be just fine. The work would get done.

Sales Managers Get Paid For What Their People Do

When you get your next paycheck, take a close look at it. The money deposited in your bank account was a direct result of your salespeople’s work. You were rewarded for their performance or non-performance—not yours. To tell yourself anything different is an outright denial of the facts.

As a sales leader, if your salesperson succeeds, you succeed. If your salesperson fails, you fail.

So, it follows that your job is to position your people to win. You must create an environment in which they can succeed, develop their skills, leverage their talents, and remove roadblocks so that they sell. You need them more than they need you. Anything that you do that impedes their success hurts you!

It is time for you to reconsider who manages your team. Home Care Sales has a new sales management program.  It comes with a CRM powered by Playmaker, and it replaces your current sales leader for a fraction of the cost.

Take Dave, a director of sales with four salespeople on his team. Dave constantly demanded insignificant reporting on virtually everything. Each time he asked for a report, it took his people away from sales activities that generated revenue.

One of his salespeople said, “He drove me over the edge of insanity. I’d be on my way to see a referral source, and he’d call me wanting a report on something stupid right then like it was the most important thing in the world.”

What happened to Dave? Dave’s goose was cooked because the talented account executives he had inherited when he took the job quit. He eventually lost a great job and thousands of dollars in incentive bonus because instead of helping his people succeed, he became a roadblock to success.

Far too many sales managers never learn this lesson.

The single most important leadership principle is this: You get paid for what your people do, not what you do.  You need your salespeople more than they need you. Give them what they want!

Imagine, your salesperson is armed with a sales message that produces referrals. Your sales team has beautiful, branded flyers and clearly spelled out expectation documents to ensure compliance. Our Sales Management done for you has all this and more.

    • CRM for account management
    • Sales Process personalized in the CRM.
    • Weekly sales messages for the entire year
    • 12 weeks of onboarding sales training
    • Monthly automated reports sent to leadership.

We are weeks away from launching our new program. Only 25 spots are being offered. Sign up today before they are gone. Sales Management done by Home Care Sales is the solution to your growth challenges. Let us help you! 

Keep Helping, Keep Serving,

Cheryl Pelekis, RN “The Solutionist”

 

 

Cheryl Peltekis, RN “The Solutionist”

A new report from the Medical Group Management Association (MGMA) may not offer many surprises, but it summarizes the financial impact COVID had on physician groups. 

The organization, which represents group practices of all stripes, found an unexpected surge in physician retirement last year. (One-third of practice leaders reported seeing that trend in their groups.)

Medical directors who retired left vacancies in positions and practices with overwhelmed physicians trying to serve patients via telehealth.  

 

A recent article by a Health Leader says that nearly every group saw a drop in patient volume in April 2020, and 71% said they saw a drop of 50% or more.

By June 2020, however, a recovery was underway. Practices began reporting higher levels of work RVUs in that month than they had seen in February and March of 2020. Despite that recovery, more than 80% of practice leaders said that some or all of their providers saw their compensation take a hit.

 

Additionally, the report shared six factors that healthcare leaders identified as helping their medical practices survive the impacts of the pandemic:

 

  1. Rapid and efficient response to relief aid efforts
  2. Staffing stability and resilience
  3. Finding the correct telehealth offerings to utilize for their practices
  4. Reexamining payments and collections for patients
  5. Keeping communication and engagement open with patients through digital means and phone calls
  6. Addressing concerns of employee well-being

 

One thing I know is true: Doctors’ billing practices have changed. They couldn’t upcode for advance care planning because the process to do this was developed with in-person visits at the doctor’s office as the focus.  That sees this billing opportunity (as well as many others) gone almost overnight.  

Now is the time to revisit your physican’s office accounts and see how you can help. Could they benefit from learning how to bill for advance care planning? Maybe they need to learn how to bill for care plan oversight? Perhaps they need to understand transitional care management? 

How about partnering with your referral sources to help them achieve their telehealth visits? (I once heard a rumor that some seniors are technology-challenged…)

You and your agency can make a difference for your doctor’s accounts and help them make more revenue by providing solutions that their brick and mortar business practice simply wasn’t made to solve.

Could you or your team of sales representatives confidently teach MD offices these billing tactics? Could you help them and give your physician accounts a solid reason for them to stay loyal to your organization? If you or your team need to learn more, email Mike@homecaresales.com. We have a master’s program in selling that teaches this and more!  

 

Keep Helping, Keep Serving,

Cheryl Pelekis, RN “The Solutionist”

 

 

I think we all have an idea of what gratitude is, but we often only practice being grateful in moments of rescue (where someone saves us from a problem) or in times like the holiday, Thanksgiving.

What is interesting (and how it applies to us in-home care) is that the practice of being grateful has been proven to elevate mood, battle depression, and even promote better health.

As home health, hospice, and in-home care workers know, there is a physical and emotional toll that this career requires.

 

Sometimes its saying goodbye, sometimes it’s dealing with difficult patients, and sometimes it’s just plain hard to do the work! Staying positive can be very hard.

Gratitude is more than an “emotion.” It’s also a mood. The reason that is so important is that there are moments of gratitude and a lifestyle of gratitude. The moments provide a temporary boost, but the lifestyle has been proven to improve the overall well being of people who have practiced a regiment of daily gratitude.

This practice creates a positivity that you will bring with you to work, family life, and extracurricular activities. Also, a significant component of gratitude is that it makes us recognize that forces outside our control contribute to our lives’ goodness. This makes you forgive and offer praise quicker and easier. It helps to eliminate culture-killing negativity and, over time, will draw positive people into your life.

In light of all the challenges going on in our world today and the overwhelm you may be feeling, I challenge you to take a few minutes to write down what you are thankful for and give thanks for those amazing blessings in your life. After all, people in your life have made parts of it better. Having a positive impact on your patients, clients, residents, and referral sources have brought joy to others and yourself.

In one of my darkest moments, a good friend once told me,

“The night is always darkest before the dawn”

(which I know is a slightly modified quote from Thomas Fuller). I have steadily gotten back my footing and learned to be grateful. It changed everything for me, and I believe it can for you too.

This pandemic, politics, the state of our country, and regulatory changes can tank your mood or put you through an emotional rollercoaster. That is entirely understandable, but we have people counting on us.

So this week, write it down and consider what you are thankful for. Thank a person in your life who deserves it. Provide a note, gift, card, or any other form of positive outreach to a person in your life telling them what you appreciate about them.

These small acts of gratitude can unlock a title wave of joy in your life and the lives of those you contact each day.

Have a great(ful) week,
– Jason

About the Author:
Jason Lewallen is Vice President of Marketing
for Home Care Sales

He can be reached at:
Email: jason@homecaresales.com
Phone: 615.815.7907

Gamification: Gamification is the application of game-design elements and game principles in non-game contexts. (via Wikipedia)

The idea of gamification goes back before we even had video games or the internet. It’s the idea of making a task easier by shifting one’s perspective to make the process fun. It can be as simple as a contest to see who gets the most referrals to a complex leader board with monthly successes measured and tiers of awards given as goals are reached.

Various research studies on gamification have been conducted, and the overwhelming response is that (very specifically in behavior modification and learning) gamification helps capture and create a more profound interest in a topic or behavior.

So what does that have to do with both your agency and Home Care Sales? Well, first, you have some effortless ways of creating a gamification environment. This can lead to a very motivated staff who feels like they are part of something enjoyable.

Here are some examples:

  • Census Goals w/ Office-wide Rewards (pizza party, make your own margarita, or any fun experience)
  • The Classic Spiff (example: First one to get 3 referrals where COPD is the primary diagnosis)
  • A Year-Long Leaderboard with a grand prize at the end
  • Title identifiers for reps that hit a specific goal (Senior Sales Associate, Director of Sales, Regional Area Representative, etc.)
  • Quarterly or Yearly Awards (Most Referrals, Best Attitude, Most Likely to Sing Barry White after too many cocktails, etc.…)

Most would call these “awards” or “bonuses,” but their effect on an office can be substantial.

Another essential part of the process is to include sales and operations together in these events. The division in personality archetypes often puts sales and marketing in a natural state of discord. One follows the rules rigidly while the other thrives on overcoming objections and challenging the status quo. They need each other, but they don’t always like each other.

Opportunities like this type of gamification can help bring together all the different colorful personalities and form closer bonds.

While that is an example of gamification to modify behavior, what we do at Home Care Sales is an example that applies to learning. You want your team (or yourself) to acquire the knowledge to be successful quickly and easily. You have the power to do it here.

Over the last two years, we have been working to implement a learning system that would be more than just videos and assignments. With various programs, we implemented role play, video games, and now success rewards and certifications.

When you log into the Home Care Sales Pro Learning System, you will find 16 different courses, the largest library of training videos in the industry (over 125), two unique interactive video games, hundreds of downloads, and now a gamification-designed reward system including badges, tiers, and certificates of completion.

Images from the Home Care Sales Pro Learning System

What does that mean to your team? They will be engaged in the learning process. They will be eager to show you and their team the completion and their ranking. They will be able to quickly grasp and implement the content provided so that you take the quickest path to gain the success you desire.

With your agency, you can make work more fun and engage with the elements of “game theory” or gamification. Stacking up badges, certificates, and ranks as your rep “levels up” and “upgrade” their skills! The High-Performance Sales Academy or any unique Home Care Sales Pro learning programs allows your reps to have fun AND get new tactics so that you can get more referrals and serve more seniors!

Want to see it in action? Email mike@homecaresales.com and tell him you want a demo.

Have a great week,
– Jason

About the Author:
Jason Lewallen is Vice President of Marketing
for Home Care Sales

He can be reached at:
Email: jason@homecaresales.com
Phone: 615.815.7907