How to overcome “My patients can’t afford Home Care”

…MONEY

It has always been at the top of the list for objections in Home Care.

If you haven’t heard it yet. You haven’t been out in the field long enough.

EVERY Home Care Marketer, Owner, and Home Assessment team member has heard this cry.

Is it TRUE? Maybe. Let me share the story of my Grandmother, Helen.

When she needed help, she was 88 years old. She started to leave on the stove and was not bathing anymore because she was scared to get in the tub and fall. She was on Medicaid. She made $972 a month from social security and had a pension from the phone company of just $46 a month.

She needed assistance. How did she afford care? My Mom and her 2 brothers pitched in and got her the care she needed.

Could my Grandmother afford care? On the surface no, but when we dug deeper, we came up with a solution.

BUT not everyone has a family to pitch in and cover the cost of live caregiving.

There IS ANOTHER WAY to “BRIDGE THE GAP”

Having been in the field for 20+ years and selling in-home care, I have my “go-to” phrases that are practiced and PRODUCE!

I want to share them with you!

Cheryl and I are hosting a FREE Webinar to give you some of the tactics we use to OVERCOME THE MONEY OBJECTION!

WHY WOULD WE DO THIS?

We are on a mission to get 1 million seniors the care they deserve – YOUR CARE!  The best way to do that is to empower as many Home Care Marketers and Salespeople with the skills needed to get the referrals pouring in and “sticking” to your agency.

CLICK HERE TO REGISTER FOR THE FREE WEBINAR

Keep Serving Seniors!

Melanie