The Current Conditions and Fear of Rejection

I just got off the phone with a franchisor who was looking for help for her owners. She said, "our owners are concerned with the "new world  COVID" and how it impacts Marketing." I shared we all are. This IS a new world! I currently…

It Worked! - Our Past Patients/Clients Have Come Back To Us Asking to Help Once More!

Prior to March 2020, my agency was receiving over 185 admits a month from hospital accounts.  Then the Corona Virus bought all hospital admissions to a halt. The month of April my hospital admissions fell to an all-time low of 35 admits.…

How do you ask for a referral?

How do you ask for a referral? We have worked with thousands of sales reps across all the business lines, home health marketers, in-home care sales reps, hospice liaisons, and one thing we know for sure – You have to ASK for the referral. Here’s…

Differentiation - Why would someone choose your agency over another one?

This is the question I believe is at the core of every discussion we have with a referral source, a family, or even a potential hire. They are asking themselves this every time you are in front of them presenting your Home Health, In-Home…

Working In Sales For The Private Duty, Home Health, and Hospice Industry Isn’t Really SALES, it is SUPER HERO WORK!

Many times, I get asked what kind of work I do for a living, and my quick response is, “I work in sales”.  So many times, I get a sideways glance like oh, that kind of job.  You know the look. One of disapproval or disgust as they…

2020: The Year of Incredible Evolution in the Home Health Industry

Like many of you, I am struggling with my new reality.  Without travel to speak somewhere on stage, or speaking on Cruise Ships (which I generally find quite wonderful) we are dealing with sadness, illness, and no place to be but home.  However,…