Sharing my nearly thirty-thousand-dollar lesson, so you don't have to learn the hard way too

I am a student at heart. My Mom was an elementary school teacher for 32 years with two master's degrees. I am sure this is why I value education. I, too, have two masters degrees and continue to try and expand my knowledge. Every year…

Home Care and Hospice Gratitude: A better tomorrow, today

I think we all have an idea of what gratitude is, but we often only practice being grateful in moments of rescue (where someone saves us from a problem) or in times like the holiday, Thanksgiving. What is interesting (and how it applies…

What to do in a short week

Happy Labor Day Weekend! Welcome to a short week! It is often we find ourselves in this position. We have a four day work week coming up, and we have to prioritize our marketing efforts. I have felt the "crunch" of a short week. You…

Why PDGM Didn’t Impact Most Home Health Agencies

Like many agency owners I was not looking forward to learning a new payment system. When CMS finalized a new case-mix classification model, the Patient-Driven Groupings Model (PDGM), effective beginning January 1, 2020, I was less than enthusiastic. The…

Want to see numbers of another agency remote marketing for 2020?

Recently I was on a panel of experts and asked the question. “Does Remote Marketing Work?” Which is interesting because I was asked the same question over the past 2 weeks by a Home Health and Hospice Owner and a National Sales Director…

Gamification is vital to learning (especially with marketers)

Gamification: Gamification is the application of game-design elements and game principles in non-game contexts. (via Wikipedia) The idea of gamification goes back before we even had video games or the internet. It's the idea of making…