Motivational Monday: Have you met Sonny?

I live by a small diner called (and I'm not kidding here at all) The Country Diner. It used to be called The Cozy Kitchen and many of those who live in my little town just call it "the kitchen." It doesn't matter if you are a tourist or a…

Make a New Plan Stan!

Being a sales person involves more than making calls and holding meetings. What happens before you make a call is what helps get that next referral. Failure to plan is weakness of many sales people who just randomly go from facility to facility…

Getting Past the Gatekeeper: Hospital Account

One of the biggest challenges your organization faces is in getting enough referrals for your organization to remain profitable. Many times, organizations think they can get enough business from just websites and word of mouth and I will…

Motivational Monday: This Setback is a Setup for a Comeback

I'm going to describe a few setback scenarios. If any of these describe you, I want you to read on, but only after you say this phrase aloud: "I am on a mission" - Setback Scenarios - You are struggling to get enough referrals. Your…

Are your Home Health Marketers ready to educate your referral sources on PDGM?

PDGM  - the most significant change in the Home Health payment system in the last 20 years is right around the corner. While you are getting your Ops team ready – what about your MARKETERS? Who will bear the brunt of communicating…

Look Out: New Trend Developed from SNF Referrals

New trend has developed in 2019 with SNF referrals Yesterday I attended a post-acute care provider collaboration meeting. The hospital that holds the meeting invited their 6 preferred providers for Home Health and their 10 preferred Skilled…