What is the Difference: Two 52 Week Marketing Programs for Home Care and Hospice

What is the difference between Achieve and Roadmap? One of the smartest people I know asked me today what was the difference between Achieve and Roadmap to Referrals if they both had 52wks in them? That is a GREAT question and its…

Pandemic Leaves More Seniors Desperate for Attention

Just this past week I went out to breakfast at the Jersey Shore where outside dining is the only option. My family and I were seated next to 2 elderly women who were speaking quite loudly so that I (and really anyone within the dining area)…

The best things from other owners and executives that I have learned during this COVID time are…

COLLABORATION. As I look back on these past five months of COVID response and now to the future of our "new normal," I am so grateful for our Mastermind group. As the eye of the storm, COVID hit all of us. They were generous with their…

How Long Does It Typically Take to Get My First Referral From a Brand New Account?

Many owners of organizations will reach out to me and ask the exact question. They all want to know how long it takes to get that first referral in the door. So instead of just making up a number or taking that number from someone else’s…

This Virus is ANNOYING, and BORING said my …

This Virus is ANNOYING, and BORING said my oldest of my 7-year-old twins (by 12 minutes) Donnie. Mom, I am TIRED of hearing you talk about Home Health EVERY day, and it is boring! WHAT? You spend too much time outside my home office…

The 5 Steps To Sales Success Pt. 2

Last week I wrote about how opening your own company is hard work. You get through setting up the organization and now you have all the pieces in place but one. Where are the clients? Where are the referrals?  Last week I shared the…