The “So What” Marketing to Home Health

The "So What" Marketing to Home Health So what makes your home health care agency unique? So what makes the services you offer stand out amongst your competition in a crowded marketplace? So what differentiates your home health care services…

Who has the money problem… your clients or YOU?

Home Care Marketers report their #1 objection is, "My referral sources or prospects tell me they can't afford my Home Care Services." Here's the deal. That is not the "real" issue! The REAL issue is how the Home Care Marketer feels about…

Are you experiencing a Summer Slump?

I had a call this week with one of our old clients (Robert) who said: "I am just in a summer slump. I don't know what is going on. I think I am doing the right things, but the numbers are not growing." "I make headway a week or two, and…

Effective Sales Management Is The Pathway To Hitting Census Goals

There comes a time when every agency needs to hire a new sales manager. The owner or administrator can't keep up with the sales rep's needs for support, knowledge, and continued motivation. Let's be honest some salespeople are big kids…