Staffing Shortages are troubling for Home Health, Hospice, and Homecare agencies

I have spoken to so many agencies over the last month who are really in dire need of staffing. People are trying to get creative with ads that are just so unique. One of the ways they have shared with me that are bringing them great results…

Home Care Marketing: Are you an expert like Mary Lynn?

Mom's outpatient treatments were completed in the ambulatory center. She went every day for five days for treatment. My brother went for the 1st three, then shift change, and I went for the last 2. My Mom was a school teacher for…

Two Types of Marketers in Home Care, Hospice, and Home Health Marketing

There are two types of Marketers. In the world of Home Health, Hospice, and In-Home Care, we see two types of Marketers. There are Amateurs: They fear cold calling. They have call reluctance. They wonder what to say and…

Home Health Marketing Strategies: Transitional Care Management

We made an appt for Mom at her PCP within seven days of her d/c from the hospital. That is just good practice. He didn’t even know she was in the hospital until we called and talked with his nurse when Mom got home. So when I flew…

2022 Sales Plan Development Guide

As the calendar year draws to a rapid end, many of us are eager to have 2021 be in the rearview mirror. The fourth quarter is the time of the year that sales teams start to plan for the upcoming year. Like most sales executives, you are…

Please don’t let your marketers sound like this jackwagon

As you know, I have been caring for my Mom and have been traveling quite a bit. I recently received an "unsolicited" voicemail on my phone. Every time I get a voice message or email, I always look at it through the lens of being a marketer.…