Are you still winning referrals, or have you drifted off the road to success?

2020 has been a whirlwind of a year! We have worked with many agencies owners who have followed our inside sales process and they have continued to not only succeed in hitting admission goals but exceed them by hitting the highest record of…

What is your most persistent problem over the past year?

Cheryl and I are conducting market research, and one of the questions we are asking is: What is your most persistent problem over the past year? The overwhelming response COVID. Like any great clinician who is an active listener,…

Competing For Facility Referrals

FACT: One of the hardest things to do is to get referrals from hospitals and short-term rehabilitation centers. So many things can impact the ability for us to break into facilities. We can get our sales representatives to build relationships…

What Sally the hurricane taught us about setting expectations in sales and marketing

We live on the gulf coast. It's a beautiful place, quiet; I have written about the 200+-year-old live oak tree in the past. We have lived in south FL too – Fort Lauderdale and Miami. We are no strangers to hurricanes. But Sally…

3 mistakes that Home Care, Home Health, and Hospice Executives make that impact performance

Many owners like me work so hard to open, grow, and succeed in their organizations. The problem with most of the owners is not really a problem but just a small commonality that many of us have. We care so much about the service, that we…

Sharing my nearly thirty-thousand-dollar lesson, so you don't have to learn the hard way too

I am a student at heart. My Mom was an elementary school teacher for 32 years with two master's degrees. I am sure this is why I value education. I, too, have two masters degrees and continue to try and expand my knowledge. Every year…