Entries by Melanie Stover

Character Matters

People with good intentions make promises. People with good character keep them! Be more concerned about your character than with your reputation. You express the truth of your character with the choice of your actions. “Oh, I’m sorry, I thought you meant what you promised.” Promises are worse than lies! Don’t commit what you can?t […]

How a Communication Breakdown Can Create a Cycle of Loss for Your Agency

What happens when an expectation isn’t defined and written down? It can cost you thousands of dollars! If you don?t have your sales team members’ expectations written down, shared with them, and mutually understood, then this simple breakdown in communication can pave the way for your agency?s failure. As a home care or hospice facility […]

Sales Calls Not Converting? Take this?

Nothing is more frustrating for a home care marketing manager than knowing that a sales rep is relentlessly trying to increase sales conversions but failing consistently. Are your sales reps visiting the same referral sources since the last few months? Have they been using lines such as, “just wanted to see if you’ve got a […]