Entries by Melanie Stover

Want to see numbers of another agency remote marketing for 2020?

Recently I was on a panel of experts and asked the question. “Does Remote Marketing Work?” Which is interesting because I was asked the same question over the past 2 weeks by a Home Health and Hospice Owner and a National Sales Director for In-Home Care Clearly, there is some uncertainty around “Can a marketer […]

Gamification is vital to learning (especially with marketers)

Gamification: Gamification is the application of game-design elements and game principles in non-game contexts. (via Wikipedia) The idea of gamification goes back before we even had video games or the internet. It’s the idea of making a task easier by shifting one’s perspective to make the process fun. It can be as simple as a […]

What to do when your staffing availability changes EVERYDAY

We have several clients (pretty much everyone at this point) who don’t know day-to-day what their care availability looks like due to COVID policies. A team member wakes up and has any signs or symptoms of COVID – fever, cough, etc. They are “on the bench,” leaving the schedulers to scramble to find care coverage. […]

Are you seeing an increase in referrals? You may be doing it wrong…

If 2020 were a yogurt, it would be rotten trout flavored. It’s been one crazy thing after another and for many liaisons/marketers, it’s become increasingly hard to get referrals hospital referrals. That should come as no surprise, as the hospitals and many of the Skilled Nursing Facilities are still on lockdown six months since this […]

This Virus is ANNOYING, and BORING said my …

This Virus is ANNOYING, and BORING said my oldest of my 7-year-old twins (by 12 minutes) Donnie. Mom, I am TIRED of hearing you talk about Home Health EVERY day, and it is boring! WHAT? You spend too much time outside my home office listening to me coach (his bedroom is next to my “home office) […]

Are Marketers obsolete?

I recently got a call from an agency owner – Kelly. She called because one of her marketers didn’t make the transition during COVID-19. She totally shut down, and her results showed. This marketer went from delivering 40 Medicare referrals a month to 6. And she asked me… “Should I even try to replace her? […]