Entries by Melanie Stover

Transition as We Come Out of the “Shelter-in-place”

We have read the numbers of 45-65% decrease in revenue from other industry articles. It is an uncertain time. How you motivate your marketers during this transitional period will determine how you “accelerate out of the turn.” My Dad shared with me early in my driving career, “how to take the racing line” because you […]

A Message from Melanie Stover

I have been having conversations with home care, home health, and hospice owners and reps over the past 2 weeks, and it is interesting to see the range of behaviors that mirror the 5 stages of grief. Because really, that is what this is – trauma. People are grieving. That causes some people to freeze, […]

How to overcome “My patients can’t afford Home Care”

…MONEY It has always been at the top of the list for objections in Home Care. If you haven’t heard it yet. You haven’t been out in the field long enough. EVERY Home Care Marketer, Owner, and Home Assessment team member has heard this cry. Is it TRUE? Maybe. Let me share the story of […]

How to put 1st things 1st

My twin boys are in the 1st grade and at their elementary school, this is one of their success habits. When they come home from school, they will say to me, “Mom, we have to put 1st things 1st and do our homework before we go out and play.” This is a great success habit, […]