2020 has been a whirlwind of a year! We have worked with many agencies owners who have followed our inside sales process and they have continued to not only succeed in hitting admission goals but exceed them by hitting the highest record of referrals ever. Just the other day, Mike from our sales department ask […]
Cheryl and I are conducting market research, and one of the questions we are asking is: What is your most persistent problem over the past year? The overwhelming response COVID. Like any great clinician who is an active listener, we know that COVID is the big overarching problem (like Diabetes is the disease process). How […]
We live on the gulf coast. It’s a beautiful place, quiet; I have written about the 200+-year-old live oak tree in the past. We have lived in south FL too – Fort Lauderdale and Miami. We are no strangers to hurricanes. But Sally was my boy’s 1st hurricane. I have twin boys who are 7, […]
Many owners like me work so hard to open, grow, and succeed in their organizations. The problem with most of the owners is not really a problem but just a small commonality that many of us have. We care so much about the service, that we forget to care about where the next referral is […]
I am a student at heart. My Mom was an elementary school teacher for 32 years with two master’s degrees. I am sure this is why I value education. I, too, have two masters degrees and continue to try and expand my knowledge. Every year I engage in training, coaching, and masterminds all to upgrade […]
Happy Labor Day Weekend! Welcome to a short week! It is often we find ourselves in this position. We have a four day work week coming up, and we have to prioritize our marketing efforts. I have felt the “crunch” of a short week. You have too much to do and not enough time. Perhaps […]
Recently I was on a panel of experts and asked the question. “Does Remote Marketing Work?” Which is interesting because I was asked the same question over the past 2 weeks by a Home Health and Hospice Owner and a National Sales Director for In-Home Care Clearly, there is some uncertainty around “Can a marketer […]
Gamification: Gamification is the application of game-design elements and game principles in non-game contexts. (via Wikipedia) The idea of gamification goes back before we even had video games or the internet. It’s the idea of making a task easier by shifting one’s perspective to make the process fun. It can be as simple as a […]
We have several clients (pretty much everyone at this point) who don’t know day-to-day what their care availability looks like due to COVID policies. A team member wakes up and has any signs or symptoms of COVID – fever, cough, etc. They are “on the bench,” leaving the schedulers to scramble to find care coverage. […]
This week I fielded 2 calls. From a HH and Hospice owner who said – “I need to hire for an open territory, but I am not going to do it because I can’t see how they would open up a new account in this environment, so I am going to wait.” In-Home Care agency owner […]
