Entries by Melanie Stover

The “So What” Marketing to Home Health

The “So What” Marketing to Home Health So what makes your home health care agency unique? So what makes the services you offer stand out amongst your competition in a crowded marketplace? So what differentiates your home health care services from those standard services offered by your competition? So what helps you specifically target medical […]

An Engaging Tale of Frustration and the Map to Referral Success

I’ve got an intriguing story to share with you today that’s sure to captivate your attention. It’s about a tenacious home care agency owner who found himself in a puzzling situation. Let’s call him John. Imagine John, a driven and determined owner who had dreams of caring for seniors, but he realized he had to […]

Hallmark Movies, Educational Foundation, and Perspective…

I love the holidays! Push Video Wallpaper Candy canes, sugar cookies, and Hallmark Movies NONSTOP. That’s right, Mr. Manly Man, Jason Lewallen, loves watching sappy Christmas movies for the entire month of December. Try to get me to watch “The Notebook” or “Titanic” and you’d better be ready for an uphill battle…but turn on “Mrs. […]

5 Mistakes That Sales Reps Make That Cost Them Referrals

Sales reps are the lifeblood of any business and the ones that most often drive revenue and census growth. KMS activator for Microsoft Office However, if they make a few mistakes, it can cost them and their agency dearly. Unfortunately, these mistakes happen quite often and most reps are unaware of the impact that they […]

What to do in a short week

Happy Thanksgiving! Welcome to a short week! Soothe Crack It is often we find ourselves in this position. We have a three day work week coming up, and we have to prioritize our marketing efforts. I have felt the “crunch” of a short week. You have too much to do and not enough time. Perhaps […]