Entries by Melanie Stover

You are loved, but do you love what you do?

Do you love what you do? It’s a simple question really, but we complicate it by saying “yes, I love this part” and “I really hate this part.” Most of us would say that we do love what we do…sometimes. However, I’m going to challenge that a little bit. You can like what you do […]

Jedi strategy for overcoming FEAR!

How do you feel when you go to market to a “new” referral source? Or call on a Hospital? Does your heart race? Do you think of all the “bad” things that can happen? Most trainers and managers will say – get rid of your fear, dampen it down, manage it. I will tell you […]

Home Care Marketers = Pests? What an Orkin bug zapper says about Marketers at a Hospital Case Management Office

Recently one of our Client’s Home Health Marketers had a territory revision. We streamlined the home health marketing lines, and she was assigned a “new” hospital. (the hospital had been around forever, but she had not called on it before) This is a big hospital in a large metropolitan area. Home Care Marketing is fierce! […]

New Year – New You! How to achieve your income goals

Last week we discussed GOALs and how to make them SMART (Specific, Measurable, Attainable, Relevant, and Time-bound). This week we were together with our AWESOME Home Care Sales Mastermind Group in Miami at the Fountainbleu, and one of the reoccurring themes for their Home Care Sales teams was to make sure they are deeply connected […]

Truth Bomb – Success is not Defined by Effort

*Warning: This blog post contains truth that some will not want to hear. If you are struggling to get referrals in your market, you probably need this article…but you also may not like it. Read at your own discretion. Consider this: Success is not defined by effort. You can try with all of your might […]