Entries by Cheryl Peltekis

2022 Sales Plan Development Guide

As the calendar year draws to a rapid end, many of us are eager to have 2021 be in the rearview mirror. The fourth quarter is the time of the year that sales teams start to plan for the upcoming year. Like most sales executives, you are focused on using the precious few selling days […]


  I spent a few weeks exploring Europe with friends that I met at a conference back in 2005. It was a trip of a lifetime. Milan fashion week, Switzerland and its magnificent Alps, spectacular Lake Como, Austria, and Budapest with three days in Venice!   I posted a few of the photo’s so my […]

Physician Offices Have Been Dealt a Financial Blow Related to Covid and Your Agency Can Offer a Solution

A new report from the Medical Group Management Association (MGMA) may not offer many surprises, but it summarizes the financial impact COVID had on physician groups.  The organization, which represents group practices of all stripes, found an unexpected surge in physician retirement last year. (One-third of practice leaders reported seeing that trend in their groups.) […]

Why does a student with an average IQ still get an A?

I am always reading something to help me understand how to help sales representatives become all they can be.  In my quest for knowledge, I started to read about a theory called “Motivational Perspective.” The idea discussed is why does a student with an average IQ bring home “A” s. “Motivation is defined as an […]

Leaders need support too!

This past year, I spent a lot of time learning how vital recruitment and retention directly correlate to the agency’s success.   I have found that home health, hospice, and in-home care providers have more and more seniors to service.   With our population of aging adults increasing by over 11,000 new seniors day, WE […]

Doctors speak out about why they hate sales representatives

I have spent the last 30 plus years working closely with physicians.  I will never forget my first real job because I started it on my 16th birthday. I was hired as the weekend EKG technician at Northeastern Hospital. I had 5 different cardiologists as my bosses. I learned at a young age what each one […]

Organizations without Sales Teams are at GREAT Risk of losing Market Share

I can still remember… …back in 2009 when my organization had suffered 3 consecutive years of financial losses due to my competition winning referrals by building relationships with my referral sources.  Many agencies today believe that they do not need to have a person who acts as a community liaison, salesperson, or account executive and […]