Entries by Home Care Sales

Who has the money problem… your clients or YOU?

Home Care Marketers report their #1 objection is, “My referral sources or prospects tell me they can’t afford my Home Care Services.” Here’s the deal. That is not the “real” issue! The REAL issue is how the Home Care Marketer feels about money and value and their own mindset. They have a scarcity mindset. Haven’t […]

Are you experiencing a Summer Slump?

I had a call this week with one of our old clients (Robert) who said: “I am just in a summer slump. I don’t know what is going on. I think I am doing the right things, but the numbers are not growing.” “I make headway a week or two, and then my referrals drop […]

Effective Sales Management Is The Pathway To Hitting Census Goals

There comes a time when every agency needs to hire a new sales manager. The owner or administrator can’t keep up with the sales rep’s needs for support, knowledge, and continued motivation. Let’s be honest some salespeople are big kids with unmanaged ADHD. Their attention spans last a whole 30 seconds. Let me share the […]

I Hate Marketing!

This week an owner called, and this is what he said to me: “Melanie, I heard you were managing sales reps again. Is this like the last time you did this for us back in 2017? You know, the time you helped me with my marketer. Well, she left, and I hired a new one.  […]