When I saw the image above on the internet, I thought, OMG, so many Home Care Owners and Executives look just like this! All are looking to grow their agency, putting in a tremendous amount of effort and trying a whole bunch of strategies.
Only to give up when they are inches away from their “next breakthrough,” stopping just short of the “diamonds.”
Most Home Care Owners, following their passion for helping people are a lot closer to reaching their goals than they might think.
Lord knows you have put in enough “work” to have the level of success you desire!
You need a “Map”! If you knew you were just inches away, you would keep going strong!
That “Map” is carefully crafted with The 5 Pillars of a Growth Agency.
Like any trip, Home Care growth is easier if you know what roads to take to get you to your destination.
One of our favorite CAM FAM (Caring Agency Mastermind Family) clients looked to us for some recruiting answers (maybe you are looking too). Growing was not a challenge for them. ( I have heard from 3 owners this week – 1 had to turn down 600 hours, another had 2 – 24/ 7 cases – you are NOT alone with this challenge!) Recruiting was the last Mastermind Meeting topic – as it is the most often reported item that is limiting their growth!
The owners in the CAM FAM stepped up and helped this owner gain more clarity on:
How to gain more applicants:
Examples of Great Headlines for the job posting – Have you updated your postings since the pandemic? Not just new year new you!
How to get them to “show up” for the interview:
Timelines on responding to the applicant and coordinating interviews “where the applicant is,” i.e., online, zoom, messenger, phone, and coordinating in-person visits outside the office.
How to get the applicant to “show up” for the orientation and required training
It starts at the “verbal offer” to make them “sticky.” What does your “Welcome Wagon” look like?
I am so grateful to have these owners be part of this mastermind where they share so freely their experience and tools that are working for them.
If you would like to have a conversation and see if you are the right fit, please fill out an application, and let’s get started! Our next meeting is this Thursday!
In-Service to Seniors!