3 mistakes that Home Care, Home Health, and Hospice Executives make that impact performance

Many owners like me work so hard to open, grow, and succeed in their organizations. The problem with most of the owners is not really a problem but just a small commonality that many of us have. We care so much about the service, that we forget to care about where the next referral is coming from.

Believe me when I say that I too started this way in 1995.

The first mistake that I see over and over again today (in 2020) is THIS SAME BELIEF.

#1 Customer Service will grow your agency.

Yes, I too believed that if my patients received great customer service that I would be able to grow my agency. I believed that word of mouth would be all that I needed. And folks…word of mouth referrals will grow your agency. But it is not enough you need to do more.

You may have a patient that loves you end up in the hospital, where a competitor of yours has a relationship with that discharge planner. The discharge planner then tells the patient “you need to use our agency because we can communicate with them and make sure you are doing everything correctly.”

Next thing you know…you know you lost the referral.

#2 Not Setting or Tracking Goals

Once you begin setting weekly and monthly goals you will soon realize it is not an easy thing to keep track of every week and every month. The tracking that is required is fraught with obstacles and distractions.

Laziness, ego, weakness, and immediate gratification will all try to pull you away from tracking your accomplishments every day. You MUST fight them! You will even have to fight people who do not want you to track goals. But you can fight and you can win. Set goals and share them with everyone at your organization and do not stop!

#3 Daily Discipline to Stay at Peak Performance

As Owners, we probably worked 50 and 60-hour work weeks the first several years in our businesses to make it successful.  Failure wasn’t an option. (and of course, it still isn’t) Eventually, we get to a place where we must fight to keep up that level of passion. Eventually, that will lead us to start to tell ourselves: I deserve a break. I want to take a long trip (pre-COVID) or I just want to not work for the next month. We may decide we deserve a break from working out, or we earned that extra hour of sleep or one more glass of wine.

The problem with this self-sabotage is that it throws us off our path of peak performance. We must nurture our bodies in order to nurture our minds. Since our physical bodies are the support mechanism for our brains, physical fitness and health are critical in our daily success.

Right now, you have the opportunity to make a change in your daily life and lead your organizations by setting an example.

Keep yourself at peak performance! If you are already doing the right things for yourself like meditation, learning new things, and daily exercise: KEEP IT UP! You are on the path to continued peak performance. You are seeing the results of your hard work and your efforts are paying off. Now go lead others and help them along the way. I am taking this advice right now!  I am going back to my peak performance state!

Remember to thank those that help you achieve peak performance. For me, I want to thank my sister Denise for pushing me.  Owners if you need support, and you want to connect with other wonderful owners who help you become the best version of yourself I would highly recommend that you check out our mastermind group!  www.homecaresales.com/mastermind.

May you continue to advance and reach your peak performance,

– Cheryl

 

Friends, 2021 is less than 4 months away.  You have a chance now to increase your revenue to offset 2021 revenue reductions.  Go check out how www.homecaresales.com can help you!

Want to make it quick and easy to learn more? Reach out to Mike at Mike@homecaresales.com to set up a demo (or go here: https://calendly.com/mike-home-care-sales and secure a time to talk to him)

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